What Is a Pump and Dump in Crypto
A pump and dump is a type of market manipulation. In this scheme, a crypto asset’s price is artificially inflated. Once the price spikes, the insiders sell. Then, the price crashes.
In traditional stock markets, this is illegal. In crypto, it is harder to regulate. That makes it more common, especially among new and inexperienced traders.
Let’s break it down.
How Pump and Dump Schemes Work

Pump and dumps follow a predictable pattern. Once you know the signs, you’ll see it coming.
Step 1: Planning
A group of insiders chooses a small, unknown token. Usually, the token has low trading volume. That makes it easier to manipulate.
Step 2: Promotion
Next comes the hype. The token is promoted across Telegram, Twitter, Reddit, and YouTube. Some influencers may even be paid to promote it. Often, they won’t disclose their involvement.
Step 3: The Pump
As more people see the buzz, they start buying. The price shoots up. Trading volume increases. It all looks real.
Step 4: The Dump
Just as the price peaks, the insiders sell. Their sell-off floods the market. Prices collapse. Everyone else is left holding the bag.
Why Pump and Dumps Are Dangerous
Pump and dumps are more than just risky. They cause real damage.
- Investors lose money fast
- New users lose trust in crypto
- Good projects get ignored
- Scams become harder to detect
These schemes exploit hype and fear of missing out. They thrive on misinformation.
Real Examples of Pump and Dumps
Here are some well-known examples from the crypto world, read more about it here
BitConnect
One of the biggest crypto scandals ever. Promised high returns through a lending platform. Collapsed in 2018. Many lost everything.
SafeMoon
Aggressively promoted by influencers. Prices rose fast and fell just as quickly. Many accused the project of being a soft rug pull.
SaveTheKids Token
Promoted by YouTubers. Marketed as a charity project. It quickly dumped. Investigations showed suspicious insider activity.
These cases show the power of hype. And the danger of influencer-led promotions.
Where Pump and Dumps Happen Most
These schemes often take place in certain hotspots:
- Telegram pump groups
- Discord communities
- Low-volume exchanges
- Twitter trends and hashtags
- YouTube live promotions
If a token is being hyped in these spaces without a solid reason, it may be a setup.
Legal Status of Pump and Dumps
In stock markets, pump and dump schemes are clearly illegal. Regulators like the SEC and FCA take strong action.
But crypto exists in a gray area.
- Many tokens are not officially securities
- Crypto regulations vary by country
- Anonymous developers make tracking harder
- Some tokens launch from decentralized platforms
Still, regulators are catching up. More influencers are now facing scrutiny. More projects are being investigated.
How to Spot a Pump and Dump

Watch for these common signs:
- Sudden price spikes with no news
- Low trading volume before the pump
- Over-the-top hype on social media
- Unknown token promoted by big influencers
- Promises of guaranteed returns
- Urgent calls to buy fast
Always stop and ask: Why is this token rising? What’s driving the interest?
If the only reason is hype, be cautious.
How to Protect Yourself
Protecting yourself starts with good habits:
- Always do your own research
- Avoid FOMO
- Don’t trust every influencer
- Check token liquidity and volume
- Stick to known exchanges
- Limit your exposure to unknown assets
Also, keep emotions out of your trades. Hype and fear are how pump and dumps work. Discipline protects you.
Role of Influencers in Pump and Dumps
Many pump and dump schemes use influencers. Some do it knowingly. Others just repeat what they hear.
They get paid to promote. They might hold tokens before promotion. Once their audience buys in, they sell.
They rarely disclose this. That’s a red flag.
Always look for sponsored content disclaimers. And if an influencer suddenly backs a token they’ve never mentioned before, question it.
Can You Ever Profit from a Pump and Dump
Technically, yes. But in reality, it’s a gamble. And in many cases, it’s unethical or even illegal.
- You must enter early
- You must sell fast
- You must beat the insiders
- You risk everything if you’re wrong
Even if you win once, you’ll likely lose later. Most people lose money. The few who win are usually the ones who started the scheme.
So, it’s not a long-term strategy. And it could get you into legal trouble.
Conclusion
Pump and dump schemes are a serious threat in crypto. They target new investors,use hype to manipulate then leave damage behind.
But with the right knowledge, you can avoid them.
Always stay skeptical of sudden hype. Check the fundamentals. Ask the hard questions. Don’t be afraid to walk away.
Crypto investing should be about value and vision. Not manipulation and fear.
Stay smart. Stay safe. And stay informed.
Disclaimer: This article is for informational purposes only and does not constitute financial advice. Cryptocurrency investments carry risks. Always consult a qualified financial advisor before investing.