The legendary TV series Peaky Blinders entering the Web3 space through a groundbreaking partnership between Anonymous Labs and Banijay Rights. The collaboration will adapt the show’s gritty 1920s Birmingham setting into a blockchain-based AAA game. Players can expect decentralized gameplay, digital collectibles, and community-driven features. This innovative project aims to bring the iconic series to life in an entirely new way.
Exploring the Streets of 1920s London in a Decentralized World
At the heart of this project is an immersive gaming experience that vividly recreates the chaotic yet captivating streets of 1920s London, staying true to the iconic Peaky Blinders setting. Players will assume roles inspired by the Shelby family, navigating their way through high-stakes missions. They’ll also have the chance to craft their own unique legacies within the game. This deep dive into the show’s rich narrative universe offers fans a chance to engage with the story like never before.
Designed as a premium AAA title, the game promises top-tier graphics, storytelling, and gameplay mechanics to captivate both die-hard fans of the series and Web3 enthusiasts alike. Additionally, players can collect digital assets tied to the Peaky Blinders brand, which are stored securely on the blockchain. These assets not only enhance gameplay but also create new opportunities for fan engagement and economic participation within the Web3 ecosystem.
A Groundbreaking Move for Blockchain and Entertainment

According to Wojciech Gruszka, Head of Development at the Peaky Blinders Web3 Game, this project marks a pivotal moment for the blockchain industry:
“Peaky Blinders is arguably the biggest intellectual property (IP) to date to embark on building a blockchain-based project, and I see this as a defining moment for the entire Web3 industry.”
He went on to emphasize the broader implications of the project:
“This project is not just about creating an incredible user experience—it’s a gateway to bringing blockchain new revenue streams and building brand loyalty in the Web3 space.”
Gruszka’s comments highlight the transformative potential of blending traditional entertainment with blockchain technology. By leveraging decentralized systems and digital ownership, the game aims to introduce Peaky Blinders fans to the benefits of Web3. It also seeks to foster deeper connections between the brand and its audience.
Bridging Traditional Audiences and Web3 Innovations
One of the primary goals of this initiative is to onboard traditional Peaky Blinders fans into the Web3 ecosystem. By combining the show’s beloved storytelling with cutting-edge blockchain features, the project seeks to make Web3 more accessible and engaging for mainstream audiences.
The inclusion of community-driven elements further strengthens this mission. Players will have opportunities to influence the game’s development, participate in exclusive events, and collaborate with fellow fans, creating a sense of ownership and belonging that extends beyond passive viewership.
Redefining Entertainment Through Blockchain
The Peaky Blinders Web3 game represents a bold step forward in the fusion of entertainment, gaming, and blockchain technology. By integrating decentralized gameplay, digital collectibles, and interactive storytelling, the project has the potential to revolutionize how fans engage with their favorite franchises.
As the gaming industry embraces Web3 innovations, collaborations like this highlight blockchain’s potential to enhance storytelling, unlock new revenue streams, and strengthen brand-audience connections.
For Peaky Blinders, this project goes beyond gaming—it’s a bold step to redefine fan engagement. The franchise aims to establish itself as a pioneer in the Web3 space. This venture represents a transformative moment for both the show and its fans.