In a groundbreaking collaboration, Gate.io, a leading digital asset exchange, has announced a groundbreaking partnership. Gate.io partners with Oracle Red Bull Racing, one of Formula 1’s most iconic teams, to launch the commemorative “IN THE MOMENT” NFT collection. This innovative project combines the speed and excitement of Formula 1 racing with blockchain technology and artistic expression. It creates a unique on-chain experience for fans and crypto enthusiasts alike.
Celebrating 24 F1 Races Through Art and Blockchain
The “IN THE MOMENT” NFT collection is designed to celebrate the 24 races of the 2025 F1 season. Each race is commemorated by an exclusive NFT crafted by renowned artists. These digital collectibles capture the most iconic moments in Oracle Red Bull Racing’s history, blending the adrenaline of F1 racing with the creativity of visual art.
Gate.io users will have the opportunity to mint the regular version of these NFTs for free. Meanwhile, premium versions—classified as Platinum or Golden —will be available for purchase. These higher-rarity editions offer collectors a chance to own limited-edition pieces that highlight the essence of F1 racing.
The collection will be released in four phases. Each phase features six NFTs that represent six memorable moments from different races at globally recognized landmarks. Fans who collect all 24 NFTs can track their progress, participate in exclusive events, and unlock special rewards. This adds an interactive layer to the experience.
A Fusion of Speed, Art, and Web3 Innovation
Gate.io emphasizes that “IN THE MOMENT” is more than just an NFT campaign—it’s an immersive experience. It merges blockchain technology, visual art, and the high-octane spirit of Formula 1 racing. The project reflects Gate.io’s vision of promoting the practical applications of Web3 across industries like sports, entertainment, and community engagement.
“’IN THE MOMENT‘ allows fans to relive the most iconic moments in the team’s history through artistic NFT designs. We are excited to partner with Gate.io to bring this project to the global community,”
– said Oliver Hughes, Chief Marketing Officer of Oracle Red Bull Racing.
Gate.io Founder and CEO, Dr. Han, also shared his enthusiasm for the collaboration:
“This is a meaningful milestone as Gate.io celebrates its 12th anniversary. Combining the speed of F1 and the pioneering spirit of Web3 is how we convey the inspiration of innovation to our users.”
Building Bridges Between F1 Fans and the Crypto Community
This partnership marks the first major collaboration between two influential brands in the Web3 space. It aims to connect F1 fans with the global crypto community. By leveraging blockchain technology, the project ensures transparency, authenticity, and accessibility. This enables fans worldwide to engage with Oracle Red Bull Racing’s legacy in a new and exciting way.
The “IN THE MOMENT” NFT collection not only celebrates the achievements of Oracle Red Bull Racing but also showcases the potential of blockchain technology to revolutionize fan engagement. It highlights how digital collectibles can preserve and immortalize key moments in sports history. These offer fans a tangible connection to their favorite memories.
Looking Ahead: The Future of NFTs in Sports
The launch of this NFT collection is just the beginning. Both Gate.io and Oracle Red Bull Racing have expressed interest in expanding their collaboration. They might introduce more interactive and dynamic NFTs in the future. Possible additions include gamified experiences, real-time race data integration, and opportunities for fans to influence team decisions.
As the NFT market continues to evolve, partnerships like this demonstrate the versatility and potential of blockchain technology to revolutionize traditional industries. For sports organizations, NFTs offer a powerful tool to monetize fan engagement while staying relevant in an increasingly digital world.
